Louisville event draws several powersports players
Run simultaneously in one central location at the Kentucky Exposition Center, the GIE+EXPO and Hardscape North America are two annual trade shows that offer the latest in outdoor power equipment and products for landscapes, hardscapes, light construction, gardens and outdoor leisure.
Although attendees at the Louisville event are apt to see more zero-turn mowers, trimmers and excavators than powersports vehicles, it’s interesting to note the crossover in exhibiting suppliers and their target customers, as well as the growth in the number of UTVs on display over the past few years.
UTV suppliers attending GIE+EXPO this year included Bad Boy Buggies/E-Z-GO/Cushman, Bobcat, BV Powersports, Cub Cadet, Deere, JCB, Kubota, Sunright International and Polaris.
The 2013 event marked Polaris’ first time displaying at GIE. Interestingly, despite their annual appearance with small engines and generators, Honda, Kawasaki and Yamaha continue to pass on the opportunity to showcase their UTVs to the general contractors, lawn and landscape professionals, golf course superintendents and equipment managers, and municipal and institutional purchasers in attendance.
Consumer, Prosumer and Commercial
UTVs can be segregated by three user segments: consumer, prosumer and commercial applications. While the fast-growing consumer segment of the UTV market has garnered many of the headlines over the past few years, it is the more utility-oriented prosumer and commercial segments of the UTV market that together remain responsible for the lion’s share of sales.
Approximately 323, 000 UTVs were retailed in North America in 2012, according to Power Products Marketing (PPM), a market research firm based in Eden Prairie, Minn. PPM found consumer models (for example: Polaris RZR XP900) accounted for around 35 percent of total sales; Prosumer models (example: Deere XUV825i) garnered around 55 percent share, and commercial models (example: Bobcat Toolcat) were responsible for about 5 percent of sales.
Looking at those numbers, it’s easy to understand why Yamaha and Honda positioned their latest offerings — the Viking and Pioneer — as prosumer models.
Grey, please read...
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